[ARTIKEL] 26 Jul 2021

Culinary Business Potential During a Pandemic

During the current pandemic, there are many problems that occur in Indonesia. In addition to health problems due to Covid-19, there are also other problems that are no less important, namely problems in the economic field.

Economic problems during a pandemic like this have caused a lot of employees to experience layoffs or layoffs, therefore they have to think and fight hard to be able to meet their needs to be fulfilled.

In order to be able to get additional income during a pandemic like today, one of the businesses that can be done is by doing business. From a variety of businesses, there is one opportunity that can be taken, namely the culinary business opportunity. The culinary business during a pandemic like today is one of the businesses that is familiar and much in demand by various circles of society.

Culinary business today can be done in various ways, but the most likely if we are going to start a culinary business we can start it on a home scale first. By utilizing the existing kitchen at home, we already have the opportunity to be able to start a culinary business from home.

As for now, what is very possible is to start an online culinary business. In addition to not requiring too much capital, an online culinary business from a home kitchen also does not need to rent a special place to serve dine-in customers. With the support of the application that is available you only need to take food orders and give them to the driver to send to customers.

Starting from a home kitchen with a small scale and not too much capital, you will have the opportunity to earn income from an online culinary business. In addition, the risk that will be faced is also less because it does not require expensive rental costs and provides tableware for customers.

Tips for doing food business online during a pandemic

The current Covid-19 pandemic does not rule out the possibility of continuing to do business, in fact conditions like today can be an opportunity to do business online because many people spend time at home and reduce outdoor activities. The food business is one option that can be done during conditions like today.

Culinary business during the pandemic is indeed a challenge, starting from finding the most favorite menu to planning the right selling price. When you are currently starting an online culinary business, there are some tips that you can understand and use so that your business can run and make a profit. What are the tips?

The following are tips for starting a culinary business online:

Choosing a Favorite Menu to be Sold Online

Choosing a favorite menu when doing culinary business online is very important, because by knowing what menus are most in demand by your customers, you can compete and take part in getting orders from these favorite menus. In addition to the market that is already available, you will also find it easier to learn more about the interests of customers from the menu that you provide.

Some of the favorite menu options that you can sell right now are:

• Noodles Contemporary
• Chicken Processed Menu
• Snack
• Fresh Drinks Made from Milk / Coffee

In addition to the options above, you can also check directly on online food applications such as GrabFood, Go-Food and Shopee Food. You can simply see which menus are the best-selling and have good ratings and understand how to present the menu and what they sell.

Make Some Variety of Food and Beverage Menu

Providing a variety of menus to customers is one trick to attract customers to your online restaurant. Besides being able to provide choices according to their tastes, having many menus also minimizes customers moving to other restaurants. A varied and complete menu with drinks makes customers happier and can potentially generate many orders.

In addition to avoiding switching to another restaurant, providing a lot of menus in a restaurant application can also potentially quickly increase your restaurant's rating. Because the more orders you get, your restaurant will potentially get a lot of ratings. In addition, to support getting a high rating, you also need to pay attention to the quality of the food so that customers give a good rating for your restaurant.

Determine the Selling Price and Follow the Promo Strategy

Price is one of the most important things to be able to compete with other sellers, the strategy of setting the right price and in accordance with the quality of the food will support your restaurant to stand out compared to other restaurants. This will certainly be an option for customers to visit your restaurant and order food according to their taste.

In addition to the predetermined selling price for each menu, you can also participate in programs provided by the application such as discount programs and promos every certain day. By joining the program, you will have the opportunity to get more orders every day.

Use Quality Food Ingredients

Choosing quality food ingredients does not have to be expensive food ingredients, but by paying attention to the cleanliness and freshness of the food ingredients you choose, you can make your food products more quality and healthier. You also need to pay attention to the supply of food ingredients from traders so that when your stock runs out, you can buy it easily.

Those are tips about doing food business online. By paying attention to some of the tips above, hopefully it can provide more inspiration to you if you want to run a culinary business online. In addition to the tips above, choosing cooking oil as a cooking ingredient is no less important, because if you calculate it, cooking oil is also an expense that really needs to be considered, especially since almost all food menus use cooking oil to process it. Therefore, choose Mamaco coconut cooking oil to support running your culinary business.

Using Mamaco cooking oil is not only as an ingredient in food processing, but Mamaco cooking oil can add to the taste of food, it is more savory and crunchy if it is fried food. In addition to a clearer color and can be used many times, Mamaco coconut cooking oil is also more efficient and does not absorb into food. Therefore, using coconut cooking oil for culinary business is very appropriate and will get more profits.