[ARTIKEL] 28 Jul 2021

Home-scale Culinary Business Marketing Tips

Running a culinary business does have its own challenges, especially when faced with many competitors available in your environment. But by using strategies and tricks you can still compete to run the business. Due to the fact that consumers do need to be given choices that make them interested in buying and becoming your customers, of course with marketing strategies that need to be done.

Marketing strategies for a home-based culinary business cannot be equated with a larger scale, but you can still do some tricks to maximize marketing. Supported by technological developments such as social media and online food services, it can be a solution to support the marketing of a home-based culinary business. So, to maximize this, we will share some tips for you.

Check out Tips and Tricks for Home-Scale Culinary Business Marketing:

1. Make an interesting and contemporary menu

With the availability of an attractive menu, it will certainly be a differentiator from other restaurants in online food applications, this can attract the attention of potential consumers when they explore food in the application so that they have the potential to click on your menu and order it.

2. Maximize food and drink photos

Maximizing food and beverage photos is very important, with good visual support and a professional-looking menu photo composition that will give a maximum first impression to potential customers, so it is likely that potential customers will see the menu that has the potential to be an order.

3. Create a full menu package variation

The availability of a complete menu package with food and drinks makes it easier for potential customers to choose a menu and no need to bother adding more menus. The thick variety of the menu is usually accompanied by a cheaper price compared to ordering one by one.

4. Make a discount or rebate

Giving a discount on each menu makes potential consumers more curious, even more so with a complete and tempting menu. Good visuals and discounts are available, of course, this will attract the attention of potential customers when looking for a menu that looks delicious and is cheaper.

5. Follow the programs offered by the online food application

When you join as a partner in an online food application, of course you already understand the basics you have to do such as making sure the menu is available, setting opening and closing hours and taking orders to completion. From some of these basics, there are other things you need to know, especially if you pay attention to the programs offered by the application. Following the program provided by the application will have the potential to get more orders for your business, so don't hesitate to join the program and pay close attention to the distribution commissions offered so that you can still benefit from the program.

6. Share to social media

The development of social media technology can facilitate promotional strategies when running a business, especially since almost everyone uses social media, of course this will have the potential to introduce your products and menu to more people. Social media is currently the most widely used and you can use it for promotions such as Facebook, Instagram, Tiktok and WhatsApp. Utilizing social media as a promotional strategy can help maximize your business being known to many people.

7. Use paid advertising if necessary

The use of paid advertising does not guarantee to be able to give many orders for businesses, but the use of advertising is not solely to get orders, there are many other benefits that you can get such as brand awareness, followers, interactions, collecting contact numbers and emails. When you get the data, it will be very useful as a customer database that suits your business. Some paid ads that you can use such as Google Ads, Facebook and Instagram Ads, TikTok Ads.

Thus 7 tips that you can do to maximize your home culinary business, hopefully with these tips you can get more potential orders. Supported by increasingly advanced technological developments, it can also facilitate online marketing strategies. But don't forget to use supporting materials that are also profitable for the business, such as the cooking oil used.

By using cooking oil that is more efficient and not easy to shrink, it can increase your profits when running a culinary business. Mamaco coconut cooking oil can support this, Mamaco coconut cooking oil is very suitable to be used to support the culinary business, besides being able to use Mamaco coconut oil many times It is also not easy to change color and does not stick to the fried products so that the food will be more savory and crispy.

Also Read : Advantages of Using Mamaco Coconut Cooking Oil for Cooking